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5 Mistakes Canadians Make With Life Insurance

Your income stops. Their bills don't. These five mistakes leave that gap open — the wrong amount, a missing beneficiary, and a policy nobody put in force.

Your income stops. Their bills don't. Most families leave that gap open for a quiet reason, not because they never thought about it. The first mistake is buying a round number that does not match the mortgage, debts, or the income the household would lose. A policy can look tidy and still leave the bills unpaid. The second is naming no beneficiary, or naming someone who is out of date. After a marriage, a separation, or a death in the family, the designation should be read again. A backup beneficiary matters if the first person cannot receive the money. The third is cancelling a policy before a new one is approved and in force. There can be a gap, and a new application can be declined. Do not leave the bills uncovered on purpose. The fourth is ignoring a stay-at-home parent. Childcare, meals, and the school run still cost money when there is no paycheque. The fifth is waiting. A house, a baby, or a new job does not pause the bills. The longer the gap stays open, the longer their bills have no plan. This is general information, not a recommendation. Close the gap today. Send your name, email, and phone, then book the call. We will never sell or distribute your personal information.

The checklist

  • Check the amount against the mortgage and a few years of income.
  • Name a beneficiary, and a backup.
  • Review the policy after a marriage, a baby, a house, or a separation.
  • Do not cancel a policy before a new one is in force.
  • Tell your family where the contract is.

Your family should not pay this gap. Talk to an Advisor, then book the call.